News » Reducing

BEIJING， May 12 (Xinhua) -- The China Representative Office of World Health Organization (WHO) on Thursday revealed the theme of World No Tobacco Day 2016: "Get ready for plain packaging."


Plain packaging means no brands， logos or advertising on cigarette packs. Packs will be a standard color， and brands will be printed in uniform typeface. Graphic warnings will also be featured.


Reducing the attractiveness of tobacco products， restricting the use of packaging as advertising， limiting misleading packaging and labeling， and increasing the effectiveness of health warnings， will all help to reduce smoking， according to the WHO.


Angela Pratta， who leads the WHO's Tobacco Free Initiative in China， said graphic warnings influence consumers' emotional response more effectively than health warnings and