About the Project » MB&F Horological Machines HM11

MB&F launches the new HM11 Architect watch for 2023, which celebrates its DNA while also breaking the rules. Some believe Max Busser's industry-changing MB&F brand has become a little too commercial over the past few years, with many products appearing to care more about the interests of retailers than fans. Having said that, Max Busser himself sets the bar very high, launching brand new watches on a regular basis. Even for a veteran operator like Mr. Busser, maintaining that momentum while building an international business is not without significant challenges. It is against this background that you can understand why, during the launch of the Horological Machine Number 11, Max Busser was passionate about this distinctive watch. Here's Max Busser yesterday, detailing the story ahead of the product launch and explaining his own journey as part of the watch's development with a personal touch.