Tweet Whenever you build a landing page http://www.thenhlpenguinsshop.com/bryan-rust-hockey-jersey/ , you always should automatically think about optimizing it for conversions. We believe most online marketers do not bother to do conversion optimization, but that is the only way to get higher conversion rate numbers. A number of online marketers create a landing page but don’t really work on it after that. How much you test all depends on your landing page and what you have on it. We know you would love to have higher landing page conversions, so that is why we will share the following tips with you.