Saint-Etienne 3 (Nguemo 18, Mollo 57, Erding 83) Lens 3 (Touzghar 60 Nike Air Huarache Black , 69-pen, Chavarrma 77)
Svetlana Kuznetsova has a different look than most tennis players. And it's not just all the tattoos.
In a tennis world dominated by the bright colors of Nike and Adidas, as well as new fashion entrants like Uniqlo, Kuznetsova has taken a risk with her clothing sponsor — a Chinese company called Qiaodan which has been at the center of a high-profile trademark dispute.
As Chinese sportswear companies seek to grow their brands in a crowded domestic marketplace, they've spent years chasing big-name foreign athletes with lucrative sponsorship deals, namely basketball players.
Russia's Svetlana Kuznetsova makes a forehand return to Serbia's Jelena Jankovic during their third round match at the Australian Open tennis championships in Melbourne, Australia, Friday Nike Air Huarache White , Jan. 20, 2017. (AP PhotoKin Cheung)
Li Ning started the trend by signing Shaquille O'Neal in 2006 and now has Dwyane Wade of the Chicago Bulls on its roster. The Chinese sportswear brand Anta, meanwhile, has signed Klay Thompson of the Golden State Warriors, and Peak sponsors Dwight Howard of the Atlanta Hawks.
But in tennis, Chinese companies have made fewer inroads, especially among top players. One exception is Kuznetsova's deal with Qiaodan, which began in 2013 when the Russian player's agent received an offer from an unfamiliar brand.
"I said Nike Air Huarache , 'What's the company'? And he didn't remember the name," Kuznetsova said after her third-round win over Jelena Jankovic at the Australian Open on Friday. "I said, 'OK, let them send me some samples to see.' I cannot sign with somebody who I have no idea, to see what quality, because I want to look good."
When the samples arrived, she was impressed the company had made a special logo for her — her initials with a butterfly.
The two-time Grand Slam titlist was coming off an injury-plagued year and her ranking had dipped outside the top 70. And the butterfly was meant to symbolize a rebirth — Qiaodan's belief that she'd revive her career.
"I thought it's really special and they will ... treat me special," she said.
Kuznetsova may not at the time have heard of Qiaodan Air Huarache Triple White , but the company was well known to a certain basketball legend — Michael Jordan.
In 2012, Jordan filed suit against Qiaodan over a trademark dispute, claiming the company had profited from using the Mandarin transliteration of his name. Jordan has been known by the Chinese characters for "Qiaodan" since he gained popularity in the mid-1980s.
In a surprise verdict, China's highest court partially sided with Jordan last month, saying he owns the rights to the Chinese characters for Qiaodan. The company, however, was permitted to use the Romanized spelling of the name.
In a statement after the ruling, the company defended its actions but said it would respect the court's decision.
The case now closed Air Huarache Triple Black , Qiaodan is refocusing its attention on its domestic business and Kuznetsova, its most high-profile foreign athlete.
One perk of the partnership, Kuznetsova said, is she can collaborate with Qiaodan's designers on the outfits she wears on court.
"She will tell us she wants some kind of design and also the colors and materials," Vivienne Wang, a sports marketing sponsorship supervisor at the company, said by telephone from China. "We'll also have some special designs — T-shirts for her fans, coaches and family."
Some designs are more successful than others Air Huarache Burgundy , such as the one she's wearing at the Australian Open, a gray and yellow outfit with rows of small holes cut in the skirt. But to Kuznetsova, what's important is she looks like no none of the other players.
"I love the collection for this year," she said.
CARACAS, March 30 (Xinhua) -- After the defeat against Chile last Tuesday, the coach of Venezuela' s national soccer team, Noel San Vicente, might leave the team Air Huarache Green , local press reported on Wednesday.
"I have taken a decision. In the next hours I will try to meet with the President of the Venezuelan Football Federation," said San Vicente cited by local press.
Venezuela was beaten by Chile 4-0 Tuesday in a South American Qualifying Tournament match towards Russia 2018.
After the game, San Vicente said it was a pity that Arquimedes Figuera had to leave the field after 20 minutes due to an injury.
"Previously, Figuera had a good performance against Peru. He was playing well against Chile, but after his exit we could not recover," said the Venezuelan coach.
San Vicente also said Chilean defender Gonzalo Jara had to be expelled instead of only receiving a yellow card after a fault against Venezuelan Josef Martinez.
Last year in Copa America 2015, Venezuela was eliminated in the first round after losing to Peru and Brazil.
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28.02.2018 07:05
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