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Legendary U.S. Olympian to provide exclusive content to Sina Sports as he prepares for Rio


13 APRIL 2016 Cheap Nike Air Max 1 , BEIJING, CHINA – Sina Sports announced today that it has reached an agreement with Michael Phelps to become the “Official Digital Media Partner of Michael Phelps in China.” With the announcement, Sina Sports unveiled the “Official Michael Phelps Channel” on its leading Chinese digital sports media platform. The channel is available now at http:2016.sinazphelps. On this dedicated section, Phelps will provide exclusive interviews and swimming content, interacting directly through the Sina Sports platform with Chinese fans as he prepares for his fifth and final Olympics in Rio. The partnership, which will extend beyond his days as a competitive swimmer, will provide Sina Sports’ users with training and instructional content along with providing a window into his professional life and activities through photos Cheap Nike Air Max 95 , videos, and more. Phelps has already published his first video on the channel, discussing with Chinese fans topics that include training preparations for Rio, analysis on Chinese swimmer Sun Yang, and expectations for how his life will change following his competitive career.


Michael Phelps is the most decorated Olympian in history with a total of 22 medals, including a world record 18 gold medals accumulated over the course of four Olympics. During the 2008 Beijing Olympics, Phelps won 8 gold medals Cheap Nike Air Max 90 , the most ever in any single Olympics. After his last race at the 2012 London Olympics, FINA (Fédération internationale de natation) awarded him with the “Lifetime Achievement Award,” solidifying his place in the annals of swimming and Olympic history.


“I am excited to partner with Sina Sports as it brings me closer to fans throughout China, which is an important connection for me,” said Phelps. “I have enjoyed my visits to China over the years, from World Championships and the Olympics to my work with Special Olympics China through my foundation, and am honored to have this unique opportunity to remain connected with Chinese fans through Sina Sports.”


Arthur Wei Cheap Nike Air Max , Senior Vice President of Sina and General Manager of Sina Sports, had this to say about Phelps and this new partnership: “Michael Phelps has been a famous name in China ever since he took home his first gold medals in Athens. Sina Sports has committed considerable coverage of Michael’s success at all four of his Olympics. Rio will be his final Games, and once again, we will bring his brilliant and passionate performance to our fans. Michael will certainly be at the core of our Olympic coverage this year, spanning across our comprehensive digital platform on our leading website, mobile site, and the Sina Sports APP. ”


Michael Phelps is the latest in a strong lineup of sports stars that Sina Sports has partnered with to provide exclusive commentary and new original programming to its fans. Last September Cheap Air Max 1 , Sina Sports launched “Protalk China,” a web series featuring European football stars Eden Hazard, Carlo Ancelotti, Michael Owen, Gary Neville, and Peter Schmeichel. At a time of significant growth in the Chinese sports industry, Sina Sports continues to demonstrate its commitment to providing diverse Cheap Air Max 95 , behind-the-scenes programming to bring fans closer to the games they watch and the stars they love.


Since Sina Sports launched in 1998, it has been the go-to source for Olympic coverage for Chinese fans. For the 2000 Sydney Games, Sina was named the only official digital media partner, and was the official digital media partner of the Chinese national team. Sina averaged over 10 million page views a day on its official Sydney Games Chinese website. At the 2004 Athens Games，Sina once again served as the official digital media partner for the Chinese national team. On August 23rd during the games, the official website on Sina logged 30 million unique visitors and over 150 million page views, a record for any Chinese website. For the upcoming Rio Games, Sina Sports has become the official digital media partner for nine of China’s national Olympic teams Cheap Air Max 90 , including women’s volleyball, weightlifting, wrestling, judo, and others. In addition, Olympic badminton champion Lin Dan and women’s volleyball coach and Olympic legend Lang Ping are serving as “Official Sina Sports Olympic Ambassadors.” Sina Sports will utilize resources at home and abroad to create a wonderful and memorable Olympic experience for sports fans.


About Sina Sports


Sina Sports is the #1 destination for sports fans in China. Established in 1998, Sina Sports was the first ever online sports platform in China. We offer fans a diversified platform to access the sports news and games they care about Cheap Air Max , including on the web (sports.sina), via mobile, and on the Sina Sports mobile APP. We license and partner with over 90 sports properties including the European Champions League, English Premier League, AFC Champions League, WTA Zhuhai, NFL Cheap Nike Air Max 1 Outlet , UFC, MUTV, Dakar Rally, Australian Open, AFP, etc. We are truly the place that sports fans in China seek to not only watch sports matches, but also continue the conversation and access sports news well after the matches are done.


Since 2015 Cheap Nike Air Max 95 Outlet , Sina Sports has expanded its business to encompass event operation and licensing, player representation, and original content. Sina Sports trademarked programs include:


Sina 3x3 Basketball Golden League – Nationwide three-person premier basketball tournament



Official website: http:sports.sinastreetball2016


Protalk China – Up-close web series with European football stars