>THE IMPORTANCE OF LOGO DESIGNS IN BRAND IDENTITY Posted by Pixelodesignau on July 29th Wholesale Matt Duchene Jersey , 2016
Remember Nike’s swoosh? One look at that ‘tick mark’ style logo gets the entire sports product line to flash through your mind, doesn’t it? Or the golden double arches of the McDonalds logo? Even a fleeting view of that gigantic ‘M’ from a distance brings the promise of yummy cheeseburgers and fries to your mind! THIS is the power of a logo. A simple shape – nothing much – is able to achieve so much. This is how a logo can influence brand identity. If you are running a business and have strong ambitions for the future, perhaps the time has come to invest efforts and money in creating the right logo to show your face to the world. Here are a few reasons why you need one. (This article borrows reference of Nike for better understanding.
Identity
Just like Nike’s swoosh, your logo will Wholesale Mark Stone Jersey , one day, become everything a consumer needs to identify your brand, its business, its people Cheap Mikkel Boedker Jersey , its products, and the like. This is why you need it to be perfect (not necessarily minimalistic). Logos immediately make or break consumer confidence. Establishing your identity as a provider of top quality productsservices will require a carefully crafted logo that speaks volumes about your brand.
Familiarity
Familiarity of a brand tends to draw-in the consumers, and prevents them from having second thoughts. Of course, a lot depends on the quality of the products you sell Cheap Chris Tierney Jersey , but until then, the logo is in charge. Among a hoard of unfamiliar brands, the Nike swoosh is guaranteed to out, and the consumer will pick it up Cheap Jean-Gabriel Pageau Jersey , no questions asked. It only goes to show how important brand familiarity is, which can be ultimately achieved through creating an effective logo.
Marketing
Effective marketing sorts things out to a very large extent and the logo plays a very important role. Taking Nike’s example yet again, you will notice the logo standing out everywhere in marketing strategies – so much so that even the name of the brand is placed away from the line of vision. All focus is on the logo. This is what actually helps to create a brand identity. Let people know that your logo is YOU, and do it creatively.
Authenticity
With the market flooded with counterfeit products and cheap fakes Cheap Craig Anderson Jersey , your brand’s logo will serve as an instant recognition factor. Consider the Nike swoosh example again – the design is actually imprinted on all our minds! And since most of us remember its every curve and line, we can quite easily spot when something about it is not right. Through extensive promotions, you too can ensure your logo becomes instantly recognizable to your customers, giving them a promise of authenticity in a sea of fakes.
Seeing how important a good logo is for your business Cheap Ryan Dzingel Jersey , you should not waste any more time. Make haste and search for the agencies that will help create your logo with a professional approach.
ABOUT THE COMPANY
Pixelo Design is a leading graphic design company in Australia that is dedicated to helping small businesses in building their brand identity and looking as good as they possibly can. Their highly creative team offers solutions geared towards enhancing conversion rates and increasing sales, while crafting a brand image that will help client businesses in standing out of the crowd.
Shop from an online boutique to get the best ROI
Posted by amandatom on December 16th, 2014
Most women love visiting boutiques because of the aura of exclusivity surrounding these small outlets. Even if a boutique charges more than another clothing store, women don’t mind spending that extra money so that they can brag about their shopping. This shopping habit of women has encouraged many of the shopping boutiques to open their clothing online stores. Needless to say Cheap Zack Smith Jersey , they are doing rather well, at least the best ones.
There are a couple of points about women shoppers that must be borne in mind. While women are considered to be more conservative shoppers, the number of women using clothing online stores is on a rise. Women have already surpassed men in the use of social media and soon they will also surpass men in shopping online. Online shopping stores have also given rise to a new breed of women entrepreneurs. If you look into the domain of an online boutique, you will find that women owners are not only presenting some of the finest clothing on the internet Cheap Tom Pyatt Jersey , but they are also coming up with technological innovations to make fellow women shoppers feel more at ease shopping online.
Amazon is one of the largest online shopping destinations in the world and a large section of this website is dedicated to clothes shopping. But Amazon sells far lesser clothes online compared to the other products that it offers. It could be well because of the lack of exclusivity associated with shopping for clothes from Amazon. There is nothing wrong with what Amazon offers in its clothing section, but you will find that there are smaller clothing online stores that sell more clothes. This is completely because of the perception that these sites have built. Even a small online boutique is able to sell more clothes than the larger online shopping stores because it brands itself as exclusive. Look closely and you will find that many of these exclusive stores are owned by women.
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