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All you need to do is to provide the company with your budget <a href="https://sarahbits.com/blog/3-similarities-and-differences-between-seo-and-ppc/">(which is the prime factor in pay per click)</a>, targeted customers, and a few other details. The professionals will find out the most searched keywords in your domain and then do the bidding as well as other PPC things in a result-driven way. You will get desired traffic on your e-store. Hire a professional right away!