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Search Engine Optimization is a collection of marketing and site development best practices that any self-respecting website owner should be doing anyway, even if search engines didn’t exist.
The whole reason you have a website is to fill it with content, and that content should be written for an audience and that audience uses search engines.

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Your job as a website owner is to build it properly. That means proper HTML, quick load time, and everything else that makes people want to stay on your site for more than a second.

And if you do a great job with those two, other websites will link to you.

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