Advertising » Why is authentication being required in NBC?

Hello,

Authentication supports our ongoing investment in sports programming for all of our platforms and is consistent with industry trends. Digital platforms require significant investment, and authentication allows us to capture the value of that investment, which in turn allows us to continue to provide cable/satellite/telco/live streaming service customers with high-quality sports coverage wherever and whenever they want at no additional cost. Of course, NBC Sports continues to make premier live sporting events and other sports programming available to all viewers on free over-the-air television through the NBC broadcast network.

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